Let’s Talk Google Ads.
Oh no, here comes the topic you’ve probably heard of many times before, but what exactly is it? Just ads on Google?? Well, it goes deeper than that, and is a great asset for businesses that will help promote and sell your products/services as well as increase awareness and traffic to your website—if you know how to utilize it.
A quick rundown of Google Ads
Google Ads has the ability to exponentially increase your leads, conversion rates, and sales by promoting your ads under relevant keywords that users search. An advertisement can appear on search results in two ways:
- Paid Google Ads will show as an advertisement at the top of the search results followed by…
- Organic links that are most relevant to the keywords used.
Google Ads runs under a pay-per-click (PPC) advertising system, meaning businesses will target certain keywords and place bids in competition with other businesses. Google will decide the ad placement based on the maximum bid a business offers. Once ad placement is set up, it starts the process of pay-per-click in which each time a user clicks on the ad, the business will pay a small fee. Google Ads offers the accessibility to set your own budget as well as control the performance of your ad.
Now that you have a general gist of Google Ads, let’s discuss the…
Different channels offered.
Google has a network of more than two million third-party websites (Google Display Network) that collaborate to have Google ads appear on their sites. This gives more exposure to your business as people on different sites will be able to see your advertisement–mind you, this includes 90% of internet users! These ads are able to appear in the form of text, image, and video and the method in which their targeting can be adjusted depending on your business’s needs or format used. Google also offers these ads to be shown on their email platform Gmail.
Mobile ads are shown on mobile devices or tablets in the form of text, images, app promotions, image app promotions, video app promotions, call-only ads, and responsive display ads. More exposure in a different way than display ads, mobile ads utilizes apps, mobile-optimized websites, YouTube, etc. to reach another set of users. With the amount of people relying on mobile devices and tablets nowadays, this form of advertising is useful especially with the different aspects of mobile usage it targets, from apps to calls.
Going back to keywords and search results, search ads are text ads that appear in the result page on Google. Labeled with an “Ad” symbol next to the URL, your advertisement will appear as a paid advertisement and one of the top listings on the result page. You’re able to add ad extensions to better fit the goal you want to achieve, such as adding business location, links to pages on your website, reviews, and more. Certain goals you can highlight are:
- Leads increase
- Bring traffic to your website
- Highlight certain information about your business
Interested in applying Google Ads to your business?
As mentioned above, Google Ads heavily relies on keywords in order to target specific users that need the businesses’ services or products. While it may appear tedious, Google Ads helps immensely with targeting specific markets so your advertisement is running efficiently. Our Google Ads gurus here at Brilliant Elevation are experienced with utilizing the most Google Ads has to offer, so whatever your business’s needs or budgets are, we can curate a proper plan that will help reach your desired outcomes. Contact us through the form below!